Buy A Toyota
Twenty-one regional sites under one roof providing individual control for local customer behaviors.
BuyAToyota.com was THE major ongoing project I was on for the better part of 6 years. In that time, I helped modernize the visuals and user experience for not just the end user but also the in-between business partner that is comprised of 20 unique regions across the United States. This included identifying the need for net new pages and features, refining and evolving existing functionality, and making sense of an intricate network of content sources and rulebooks.
Below are a mix of live designs that I helped work through both the art direction and UX of as well as conceptual designs that showcased blue sky aspirations that were possible but aimed to challenge the client’s expectations.
ROLE
Art Direction
Visual Design
User Experience
Motion Graphics
Prototyping
CLIENT
BuyAToyota.com
The website’s goal, unlike Toyota.com, is to facilitate the marketing and sales goals of 20 unique regions across the United States. If that many stakeholders weren’t enough to balance, the level of intertertwined-ness that different components and systems share site-wide are enough to get anyone bamboozled. That’s part of the fun though. A design problem that has so many moving parts, only a team that understands the behemoth project like the back of their hand can find the right solution.
